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Tichonic

Our process

A Process Designed to Remove Surprises.

Six stages, each with defined activities, deliverables and a decision point before the next begins.

Start With Discovery

Stage by stage

What Happens, and What You Receive

Nothing moves forward until the previous stage has been reviewed and agreed.

  1. 01

    Discover

    Understand the business, audience, constraints and what success needs to look like.

    Activities

    • Stakeholder interviews and commercial goal setting
    • Review of current site, analytics and search visibility
    • Audience, competitor and constraint analysis

    Deliverables

    • Discovery summary
    • Baseline measurement snapshot
    • Opportunity list
  2. 02

    Define

    Agree priorities, scope and measurement before any design or campaign work begins.

    Activities

    • Prioritise opportunities against effort and impact
    • Agree scope, timeline and success measures
    • Set performance, accessibility and SEO requirements

    Deliverables

    • Scope document
    • Project plan
    • Measurement framework
  3. 03

    Design

    Structure and interface work that supports the decisions your visitors make.

    Activities

    • Information architecture and content structure
    • Wireframes reviewed before visual design
    • Interface design and component definition

    Deliverables

    • Sitemap and IA
    • Wireframes
    • Design system and page designs
  4. 04

    Develop

    Build, integrate and test — or configure campaigns and tracking.

    Activities

    • Front-end build against the agreed component system
    • Integrations, CMS configuration and content loading
    • Campaign and tracking configuration where relevant

    Deliverables

    • Staging environment
    • QA log
    • Tracking implementation
  5. 05

    Launch

    Controlled release with QA, redirects, monitoring and documented handover.

    Activities

    • Cross-browser, device and accessibility checks
    • Redirect mapping, indexation and monitoring setup
    • Team walkthrough and documented handover

    Deliverables

    • Launch checklist
    • Documentation
    • Handover session
  6. 06

    Optimize

    Review real behaviour and improve continuously against agreed measures.

    Activities

    • Review real behaviour against the measurement framework
    • Prioritise the next round of improvements
    • Test, implement and report

    Deliverables

    • Monthly report
    • Prioritised backlog
    • Review session

Working with us

What We Need From You

Projects run smoothly when both sides know their part.

A named decision-maker for approvals

Access to analytics, hosting and existing accounts

Timely feedback at agreed review points

Honest context about constraints and deadlines

Start With a Discovery Conversation

Tell us what you are working toward, and let's create the right digital strategy to get you there.

Start a ProjectContact Tichonic